Starbucks plans AI-personalised menus at the drive-thru
What happened
On 31 October 2026, The Verge reported that Starbucks CEO Brian Niccol said on an earnings call that the company will explore identifying enrolled customers when they arrive at the drive-thru, showing personalised digital menus and simplifying payment. According to the report, from 2027 Starbucks will also test back-end AI models at the drive-thru to help baristas enter orders more accurately and efficiently, and plans to bring AI to the app's search and discovery features, with possible support for conversational and agentic ordering in future. The plans are currently at the announcement and preparation stage, and the report did not mention which stores would be covered or details of the identification mechanism.
Written by AI from the reports · updated 2 h ago
Timeline
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- The Verge · AIStarbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru.
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