Google's early attempt to pay websites for AI answers is struggling
Google's AI content contribution pilot has admitted around 100 websites, which can be paid when their content materially contributes to search results such as Gemini-powered AI Overview. According to The Information, several small and medium-sized sites say the income amounts to around one-thousandth of their advertising revenue. Some larger sites have declined to participate in hopes of securing better terms. Google had long refused direct payments to websites, arguing that crawling content in exchange for traffic was already a fair exchange.