Itaú partners with OpenAI to advance generative AI customer service
What happened
Brazilian bank Itaú is working with OpenAI to advance generative AI customer service. OpenAI News reported on 17 October 2026 that Itaú has launched the conversational interface ia.i and the governance platform IARA, putting its "AI First" strategy into practice across both customer and employee scenarios and advancing generative AI use in one of Brazil's most heavily regulated industries. The report did not disclose when the partnership began, the scale of deployment or specific outcome data.
Written by AI from the reports · updated 2 h ago
Timeline
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- OpenAI NewsHow Itaú is building generative AI for its entire customer base
With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.
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