Instagram adds an AI creative assistant to Edits
What happened
On 30 September 2026, Instagram announced an AI creative assistant for its standalone Edits app. According to The Verge, it can access account data such as likes, plays, retention and shares to answer creators’ questions about content trends, differences in video performance and audience preferences. It also suggests topics, openings, copy, trending audio and scripts. The feature is free for creators, although Meta says heavy users can buy a Meta One subscription for additional usage. The launch has been announced, with no subsequent reports yet.
Written by AI from the reports · updated 23 h ago
Timeline
Follow the reports to see the event from each side.
- The Verge · AIInstagram is adding an AI ‘assistant’ to tell you how to post
Instagram announced an AI 'creative assistant' for its standalone Edits app. It can access account data on likes, views, retention and shares, answer creators' questions about content trends, differences in video performance and audience preferences, and suggest topics, openings, copy, trending audio and scripts. The feature is free for creators, but Meta says 'heavy users' can buy a Meta One subscription for higher usage allowances.
Heat of this event
Current heat 5·Peak in the comparable range 10（Oct 1 00:00）·Change over 24 hours in the comparable range –
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