Skip to content
OpenAI News·· 16 h ago

How we built ChatGPT’s novel ad stack for user trust and relevance

How we built ChatGPT’s novel ad stack for user trust and relevance

AI summary

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

Selection record

Not admittedSum of both 80 < twice the threshold 120

Source tier
Official, first-hand; this tier's threshold is 60
Pre-filter
passed:OpenAI构建ChatGPT广告技术栈,属AI业务

A model scores each item twice, independently, against one written standard, out of 100. An item is admitted only when the two scores add up to twice the threshold. The threshold is set per source tier.

Source: OpenAI News · openai.com