Apple CEO says the company won't do AI for AI's sake
What happened
On 1 November 2026, TechCrunch reported that Apple CEO John Ternus said in a Wired interview that Apple will "absolutely" use AI but does not want to do "AI for AI's sake"; when done well, users should not have to tell whether AI or conventional software is behind a feature. He said he is "very happy" with where Apple stands, and pushed back on the idea that agents could make apps redundant, calling product creation a deeply human, personal endeavour. Earlier reports did not cover these remarks.
Written by AI from the reports · updated 3 h ago
Timeline
Follow the reports to see the event from each side.
- TechCrunch · AIApple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
Apple's new CEO defended the company's current position in the AI landscape.
Heat of this event
Current heat 9·Peak in the comparable range 10（Nov 1 06:00）·Change over 24 hours in the comparable range –
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