Google expands AI search ads to global markets
What happened
On 29 October 2026, Google announced at Alphabet's third-quarter earnings call that it will expand ads in AI Mode to international markets and launch multi-turn ads in the US at the same time. Alphabet's quarterly revenue was $127.6bn, up 25% year on year, but growth in search ad revenue slowed from 17% in the second quarter to 12%, and the share price fell 8% after the results. Google says click-through rates on sponsored product listings in AI Mode are now on par with organic results, and queries in AI Mode are on average three times longer than traditional searches.
Written by AI from the reports · updated 2 h ago
Timeline
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- TechCrunch · AIGoogle expands AI Search ads globally as core ad growth slows
The announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127.6 billion.
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