Pinterest launches AI beauty guides feature
What happened
On 6 October 2026, TechCrunch reported that Pinterest launched Beauty Guides, a feature powered by its visual intelligence and generative AI technology Pinterest Intelligence that turns hair and nail Pins into salon-ready terminology and plans. By tapping the in-app "Get the Guide" button, users can see exactly what to say, how long it takes, price ranges and maintenance requirements such as trims and touch-ups. At launch, the feature supports Pins for hairstyles, hair colour, nail shapes and nail finishes.
Written by AI from the reports · updated 10 d ago
Timeline
Follow the reports to see the event from each side.
- TechCrunch · AIPinterest’s AI now turns beauty Pins into action plans
Pinterest’s new AI-powered Beauty Guides translate hair and nail Pins into salon terminology, with estimated costs, appointment times, and maintenance needs.