Reddit announces shift to a login-first experience
What happened
On 30 October 2026, Reddit announced at its third-quarter earnings call that it will shift to a login-first experience, aiming to protect its data from AI scraping and to advance licensing deals with model makers. The company said search and recommendation traffic fell by more than 1 million visits a week on average in October, and that if the trend continues, daily active users could decline by a low double-digit percentage next quarter. Revenue rose 53% year on year to $895 million, while net profit grew 74% to $283 million. The change will first be tested in selected markets outside the US in the fourth quarter, with no timetable yet for a global rollout.
Written by AI from the reports · updated 1 h ago
Timeline
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- TechCrunch · AIAs search traffic dries up, Reddit announces it’s shifting to a logged-in experience
As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business.
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