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Nvidia Shield TV Pro gets $100 AI price hike

What happened

AI digest

On 2 October 2026, Ars Technica reported that the Nvidia Shield TV Pro, released in 2019, now retails for $299.99, $100 more than before. The report attributes the increase to AI. So far this is the only report, with no follow-up or differing accounts.

Written by AI from the reports · updated 14 d ago

Timeline

Follow the reports to see the event from each side.

Oct 2
  1. Ars Technica · AI
    The 7-year-old Nvidia Shield TV is now $100 more expensive due to AI

    Initially launched in 2019, the Nvidia Shield TV Pro now retails for $299.99.