Google updates privacy policy, AI personalisation data may be used for ads
What happened
On 16 October 2026, Google updated its privacy policy, adding an exception to its previous commitment not to use Drive, Gmail and Google Photos data for personalised ads: if users choose to make that data available to other Google services that support personalised ads, the related content may be used for ad targeting. The Verge reported the change on 24 October, noting that Gmail and Google Photos data may therefore be used for ad targeting. So far the development remains at the stage of a policy text update and media coverage; the report did not mention further comment from Google or user reaction.
Written by AI from the reports · updated 3 h ago
Timeline
Follow the reports to see the event from each side.
- The Verge · AINow Google says it might use your Gmail and Google Photos data to target ads
Google has updated its privacy policy in a way that could mean you'll start seeing targeted ads based on your personal data if you're using personalized AI features. The update, spotted by Android Authority, adds an exception to its promise about not using your Drive, Gmail, or Google Photos for personalized ads.
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