Pennsylvania signs AI advertising disclosure bill

In October 2026, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Thursday, requiring any advertisement significantly modified or generated by AI — whether image, video, audio or text — to carry a label in the same format as the ad. According to The Verge, the bill covers everything from big companies' television ads to flyers for small restaurants, and does not distinguish where an ad was made; ads produced in other states but intended for Pennsylvania may also carry labels. The report also notes several loopholes: the definitions of "significant modification" and "obvious fabrication" are subjective, and the bill targets only content that would create a false consumer impression. The bill has been signed, but no follow-up reporting on implementation or enforcement details has yet appeared.

Written by AI from the reports · updated 2 h ago

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