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Melius raises $25m for AI ad creative generation

What happened

AI digest

Melius, an AI advertising platform founded by former Ramp engineers, has closed funding. Early reports said it raised $25m for AI ad creative generation; later reports said Melius closed a $20m Series A led by CRV, plus a $5m seed round led by General Catalyst, for $25m total. The team abandoned its first performance marketing tool after six months of development and rewrote all its code, pivoting to a "creative work intelligence agent lab" that generates ad creative and campaigns. Two months after ending stealth in July, annualised revenue topped $1m.

Written by AI from the reports · updated 9 d ago

Timeline

Follow the reports to see the event from each side.

Oct 7
  1. TechCrunch · AI
    Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product

    The startup crossed over $1 million in anualized revenue within two months of its post-pivot launch.