Reddit says Google AI search is costing it a million visits a week
What happened
Reddit CEO Steve Huffman said Google's AI Overviews and AI Mode send no traffic to any website. According to him, Reddit lost more than a million Google search referrals a week in October as a result, and the company's share price fell more than 25%. The story so far centres on Reddit's public statements about Google's AI search features and the impact on its own traffic and share price; Google has not responded in the reports.
Written by AI from the reports · updated 2 h ago
Timeline
Follow the reports to see the event from each side.
- The DecoderGoogle's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Reddit lost over one million Google search referrals per week in October, CEO Steve Huffman said. The stock dropped more than 25 percent despite strong earnings. Huffman blames Google's AI Overviews and AI Mode for driving zero traffic to external sites. Reddit now tests login barriers and wants to become a direct destination, less reliant on the open web.
Heat of this event
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