TechCrunch · AI· Lauren Forristal·· 3 d ago
Nectar launches an AI agent to automate creator discovery and outreach for brands
Nectar launches an AI agent to automate creator discovery and outreach for brands
AI summary
Nectar's new AI agent automates influencer marketing, helping brands discover creators, manage outreach and partnerships, and track campaign results.
Selection record
Threshold 76Media and individualsFirst 42Second 42
Not admittedSum of both 84 < twice the threshold 152
- Source tier
- Media and individuals; this tier's threshold is 76
- Pre-filter
- passed：AI Agent自动化红人营销，实质AI产品
A model scores each item twice, independently, against one written standard, out of 100. An item is admitted only when the two scores add up to twice the threshold. The threshold is set per source tier.
Source: TechCrunch · AI · techcrunch.com