OpenAI tests a new image ad format in ChatGPT

On 5 October 2026, OpenAI announced on its official channels that it is launching a new visual ad format for ChatGPT, alongside expanded measurement tools for advertisers, attribution partnerships and brand suitability capabilities; at the time it did not disclose the format's specific appearance, rollout scope, schedule or pricing. Later the same day, The Decoder reported that OpenAI would test ads on the image generation loading page for US ChatGPT users, with ads appearing below the generated image as a carousel or a row of product images, labelled as ads and separated from the generated image, going live for the first advertisers later this month. The Verge then reported that OpenAI would begin testing the visual ad format in the US later this month, with ads appearing "initially" when users generate images with ChatGPT, showing images of sponsored goods and services. Earlier reports did not specify the ads' exact placement or form; later reports added the image generation loading page as the placement and the carousel of product images as the format. The latest TechCrunch report says ads will appear next to the image a user asks to generate, launching first in the US later this month and only for initial test advertisers, clearly labelled and without affecting ChatGPT's answers, while OpenAI expands ad measurement tools and partners and runs a brand suitability assessment pilot with DoubleVerify and Integral Ad Science.

Written by AI from the reports · updated 11 d ago