ChatGPT rolls out virtual try-on and favourites
What happened
On 2 October 2026, OpenAI announced the global rollout of two ChatGPT shopping features: virtual try-on for clothing and accessories, and a favourites feature for saving products. According to TechCrunch, virtual try-on appears as a Try On button in shopping results, letting users upload a selfie or full-body photo to see how an item looks on them, or upload a product image to have ChatGPT try it on. OpenAI says the new features are based on the newly released ChatGPT Images 2.5 model, which improves lighting, texture and instruction-following for edits, and reduces image-generation latency. The feature is now available to users worldwide, with no further reporting on the rollout so far.
Written by AI from the reports · updated 14 d ago
Timeline
Follow the reports to see the event from each side.
- TechCrunch · AIChatGPT can now virtually try on clothes for you
OpenAI is rolling out new shopping features for ChatGPT that let users virtually try on clothing and accessories using their own photos and save products they like to a Favorites library.