Fanatics teams up with OpenAI to improve the fan shopping experience
What happened
On 26 October 2026, OpenAI News reported that sports merchandise retailer Fanatics is using OpenAI's Shop the Look feature to help fans put together matchday outfits. The feature was tested on around 30,000 MLB products, and the results showed a 10% increase in engagement. The information disclosed so far centres on the feature's use and test results; no further partnership details or follow-up plans have been announced.
Written by AI from the reports · updated 4 h ago
Timeline
Follow the reports to see the event from each side.
- OpenAI NewsHow Fanatics and OpenAI streamline the fan experience
Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.
Heat of this event
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